As soon as borders opened last February, tourism investment flows, which had gradually dried up over the two years of the pandemic, began to recover, reaching the end of the year.Uh Half of 2022 is almost a third of the volume normally achieved before the health crisis.
AED 2.4 billion was invested.Uh AED 1 billion in 2021, half in 2022
The dynamics of the recovery confirmed by the responsible ministers was that “Tourism investment recorded in 2020 and 2021 increased by 80% and 2021, respectively, compared to an average annual performance of 7 MDH for the period 2011-2019. It recorded a sharp drop of 65%.
According to Fatim-Zahra Ammor, around AED 2.4 billion of investment was injected into tourist accommodation infrastructure in the first half of 2022. This is double his investment in a capacity of around 4,100 beds over the same period in 2021.
Dynamics that benefit high-end and major destinations
This performance, recorded in the first half of the year, was largely driven by investment in tourist accommodation, with more than half of that investment, or 60%, in luxury hotels (5*, 4* and classified hotels). It was held in.
The regions of Rabat-Salé, Casa-Settat, Marrakech-Safi and Tanger-Tétouan-Al Hoceima were the main drivers of investment (+90%), a trend explained by SMIT’s commitment to directing investments I can do it. And by the proven tourist attraction of these destinations.
Investments made in 2022 were made by the public, especially private individuals (84% of investments made): Marriott in Rabat, Hilton Garden Inn in Casablanca, Dominium in Agadir, Dixil Gardens Malabata in Tangier, Sol Oa Sith Marrakech, ….
2023 to return to 2019 levels of investment
“During the crisis, we thought we would have to wait until 2024 or 2025 to restart the machine and get the same level of investment as we had in 2019, but current trends are pushing 2022 to four It can be expected to finish in a year or five.1 billion dirham tourism investment” declares another source of SMIT who wants to return to the level of 2019, i.e. 7 billion dirham from 2023. doing.
Equally optimistic, the minister declared that one of the main axes of the emergency plan would be to upgrade hotel offers should the pandemic-induced suspension of activity weaken the entire ecosystem. did. Encourage other businesses to invest in Morocco.
“Future roadmaps will give rise to new incentive frameworks.”
“After the acquisition, we immediately started talking with investors who wanted to establish themselves or strengthen their presence in Morocco, such as the major tour operator TUI in France. Several international investors, such as the Barcelo Group, were quick to invest.
“National investments are equally strategic, accounting for more than 80% of the investments committed so far. », Clarifying that investment will be one of the priority areas for development of the Roadmap, especially by creating an incentive framework that can stimulate private investment in a range of areas, including those that are essential for sector transformation. I will conclude the minister.