While the previous Regional Tourism and Leisure Development Plan (2017-2021) was built during the post-attack crisis era, this new health crisis has hit the sector hard in 2020.
Fortunately, since the start of 2022, a rebound in activity has led to a 218% increase in tourist arrivals in the first half (compared to 2021), We welcomed 18 million visitors. The dynamics that the new Regional Plan 2022-2028 seeks to develop and amplify.
Four pillars of the 2022-2028 plan
1 – Support the revival and transformation of tourism activities
From 2010 to 2019, The number of tourists worldwide increased from 950 million to almost 1.5 billion, Demand in emerging countries such as China, Southeast Asia, and Eastern Europe has increased significantly. at the same time, The internet has connected supply and demand By facilitating information and booking.
All these factors, new regional tourism and leisure development plans, naturally take into account the rethinking and adaptation of the Paris-Ile-de-France destination.
for it, Regions support tourism professionals through a range of actions :
- Putting Innovation at the Center of Tourism Activities By further mobilizing its support system in favor of the digital transition and the emergence of new concept start-ups and innovative VSEs,
- Strengthen the development and investment capacity of tourism professionals, In particular, through the Regional Tourism Support Fund, Tourism and Territory of Fontsières-Ile-de-France,
- Strengthen tourist safety By helping to invest in professionals (increase the number of security guards and deploy video protection),
- Support the development of business tourism In collaboration with the Paris Chamber of Commerce,
- Supports skill development And build tomorrow’s jobs and professions.
A major player in the development of tourism and leisure, Regions and local governments also have a role to play. Therefore, the region provides them with assistance. :
- Strengthening of the sector’s regional observation system With the support of the Regional Tourism Commission (CRT),
- Strengthen local development engineering In particular, through the Regional Destination Agreement, which has raised €21 million,
- Receptions throughout the Ile-de-France region Thanks for the tourist information points.
2 – Expanding the destination of “Paris – Ile de France”
especially French way of life, gastronomy, cultural heritage, luxury, fashion, The region’s attractions are embodied by world-famous monuments and iconic brands. The regional strategy has also gone further with the aim of enriching the destinations of “Paris – Ile de France” with new dimensions such as: :
- sports and leisure,
- parties and events
This thematic enrichment, aimed at offering new perspectives to international clients, To strengthen quotas by Ile-de-France residents of the region and to attract European tourists.
For this reason, the region Regional Destination Agreement In the area you want to expand, at local leisure islands or even at receptions Major events like the 2023 Rugby World Cup and the 2024 Paris Olympic and Paralympic Games.
3 – Support the transition of the tourism sector towards environmental protection
In addition, the destination “Paris – Ile de France” should be exemplary in terms of environmental issues.
With some of its key policies and regional COPs, The region is strongly committed to adapting to climate change and in the development of circular economy. At the same time, the revision of SDRIF-E commits the region to ZAN (Zero Net Anthropogenic), ZEN (Zero Net Emissions) and Zero Waste targets.
To apply this requirement across the tourism sector, The region will identify all existing tools and aid that generate public funds. For the implementation of corporate ecological transition and circular economy principles.
Parallel to this action to support the economic actors of the Ile-de-France region, Several axes make up the region’s commitment to developing sustainable transport services :
- Make public transport the preferred means of tourism By promoting accessibility, developing major transport projects (Grand Paris Express) or enhancing safety,
- Develop an offer for cycling tourism (development of RER Velo, securing of routes, creation of large loop regional routes, etc.),
- Support local products and short circuits (regional food plan, circular economy regional strategy),
- Develop a tourist accommodation offer It targets rural settlements on the outskirts of Paris and outdoor offers linked to cycling, walking or horseback riding networks.
4 – Take advantage of hosting large events
The region has taken care over the years to attract the maximum number of events within the framework of its capacity Sports, cultural or business events that have a positive impact on the community and its businesses.
as she welcomes 2023 Rugby World Cup, 2024 Olympic and Paralympic Games, the region is mobilizing Secure a lasting legacy of these events.
in this regard, A new version of the Regional Plan for Tourism and Leisure Development :
- Pursue specific actions in the tourism sector By perpetuating the tourism volunteer system and promoting promising careers in this field among young people,
- Develop editorial, photo or video content to: strengthen the territory of Ile de France,
- Expand tourism and leisure offerings accessible to all With a view to the 2024 Paralympic Games,
- Ongoing training and awareness of reception staff (transportation, museums, monuments, hotels, etc.).
With the resurgence of tourism activity at the center of regional policy, the Regional Tourism and Leisure Development Plan for 2022-2028 and all the actions it entails will be implemented regularly by regional services, in collaboration with experts and local communities. evaluated.