MICE: Let’s go green, let’s get naked!

MICE: Let's go green, let's get naked!

Faiz Mimita, Director of Development at BCD Meetings & Events (M&E) assures:This is a strong request from our customers.“. The quest for carbon emissions is open and MICE cannot escape it, because if targets are set in this sector for business travel (BT), they will be further justified at corporate events. Because there will be: transportation and accommodation that will need to be added to the event itself, as is the case with BT.


It is also logical that Advito, a subsidiary of BCD, is already the creator of BT’s GATE4 methodology (ISO certified about 18 months ago) and is working on developing this specialized MICE emissions calculator. The “4” in “GATE4” stands for airplane, hotel, train, and car. And these four emissions items play a central role in calculating the environmental cost of the event.

> Also Read: Advito Gains ISO Certification for GATE4

These are the most emitted transports at professional events”, Advito Sustainability Specialist Julien Etchanchu said: But that’s not all. The amount of water, plastic, food used and possibly wasted is part of the mix of conditions. On the other hand, furniture, flooring, etc. are not considered.Given the carbon footprint of these elements, we believe it is unfair to attribute them to one event when they could be used for dozens of others. thinking about.”, explaining the same.

For now, this calculator is a baby – to tell you the truth, it’s not: no nickname. “It’s a large Excel file that works fine so far. Our goal is to be a user-friendly online tool, but Advito has a lot of development going on.It should be ready by January 2023 at the latest’ said Ecchanchu.

But despite everything, it works. For example, Crédit Agricole uses it. The bank is not a customer of his BCD M&E, but although a subsidiary of BCD, Advito enjoys a great deal of autonomy and can go fishing for its own customers. In contrast, “All BCD M&E clients are provided with a calculator option‘ asserts Faiz Mimita.

before and after

There are two ways to use this calculator, before and after the event. Pre-event: “Meeting planners can input a variety of data during the event planning stage to understand the impact of choices and steps they can take to reduce emissions. It provides a way to make more conscious decisions when choosing destinations, venues, and other event design elements, but also consider impacts that aren’t directly related to emissions. (As we have seen: plastic use, water wastage, etc. ndr)”.

But before the event, it’s not always easy. Depending on whether it’s held in London, Frankfurt or Paris, simulating just the number of attendees (the capital city, of course) isn’t always easy to judge. not. But the aftermath of the incident, the calculator, has educational virtues that will be used for future cases.


“Pedagogy”, drop that word. This applies, above all, to the organizers, for whom the calculator is intended. Advito, however, does not hesitate to provide the ladle again for participants. ”The event’s registration platform will send messages in favor of traveling by train. For example, publish videos for education and training.” explains Julien Echanchu.

Access to this solution is flexible (and perhaps related to the fact that babies, by definition, are not yet mature). The customer pays for the license or pays Advito to do the work. In that case, for example, post-event deferrals, the company can say, “We saved X kg of carbon by making this choice.”

Last but not least, the tool is ISO 14064/14065 stamped. Specifically, the resulting report can provide a range of CSR documents that legislation imposes on specific organizations from a specific scale. Not in detail.

Finally, the following words are given to Julian Etchanchu: ”It would be nice to say that trains are more virtuous than planes, or that economy class consumes less energy on planes than business class, but they already know that. To say that vegetarian meals/cocktails have less emissions, they don’t know much, but they’re still pretty common. collectibles. The client was told that each of his 1,000 printed t-shirts he wanted to distribute for the event contained 8 kg of his CO2 emissions and 1,000 liters of water. I was.“The message is clear: live the shirtless event.

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