Meetings & Conferences | Monterrey: Hotels struggle to meet demand

Business tourism is booming in Monteregie. As evidence, new players who opened their doors before or during the pandemic are not supplying on demand.

Posted at 11am.

Julie Roy
special cooperation

Located across the street from Quartier DIX30, the Courtyard Hotel by Marriott Montreal Brossard, which opened during the pandemic, is in more demand than ever as it celebrates its second anniversary. “We are not in recovery mode because we are not providing what we need. My clients are varied, from 15 to her group of 400,” explains sales director Anne-Sophie Aubé. To do.

In order to be able to meet this overwhelming demand during this time of labor shortage, the facility has chosen to select its customers.

Demand things like lodging and meal guarantees to maximize both hotel revenue and staff presence. Each request is evaluated on a case-by-case basis, but my reality is that it’s easier to get a room on weekdays.

Anne-Sophie Aubé, Sales Director

Many last-minute requests are currently being made, and you have a better chance of booking your accommodation three months in advance. “My ideal is 150 people in 3 days occupying 50 rooms.”

  • The Courtyard Hotel by Marriott Montreal Brossard

    Photo Martin Tremblay, Press

    The Courtyard Hotel by Marriott Montreal Brossard

  •     The Courtyard Hotel by Marriott Montreal Brossard

    Photo Martin Tremblay, Press

    The Courtyard Hotel by Marriott Montreal Brossard

  •     The Courtyard Hotel by Marriott Montreal Brossard

    Photo Martin Tremblay, Press

    The Courtyard Hotel by Marriott Montreal Brossard

  •     The Courtyard Hotel by Marriott Montreal Brossard

    Photo Martin Tremblay, Press

    The Courtyard Hotel by Marriott Montreal Brossard

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Far from disappointing customers, I assure you they will be directed to other establishments if their needs cannot be met. “We provide consulting services, we are experts in our field and transparency is key. can be directed to the right place.»

logical choice

Réseau FADOQ is one of the new customers who chose Marriott de Brossard. Sylvie Gautier, from the county secretariat, explains the advantage of the facility being close to the highway, as well as the high ceilings and large spaces that make the rooms bright.

“Convenient with free parking. Don’t forget concerns related to the pandemic. For her, the facility is just an adaptation of the reality of 2022.

A place that still smells new

The Santiasant Convention Center, which opened in 2017, and the adjacent 223-room Sheraton, which opened in 2018, didn’t need a refresh when the pandemic struck. “This product has not been used by her for two years, but it is still completely new,” explains Marie-Ève ​​Brodeur, a sales representative.

A new and very attractive place for those looking for a central location, making up for lost time. “We were slowing down, but here we are moving forward like never before. Groups of 1000 can easily be accommodated. Our customer base is 45% corporate, 45% associations and 10 others % are divided into social, educational, social clubs, etc., but it is true that flexibility is required at this time of year.For large conventions, you are lucky, but for companies, there are still vacancies.»

Date availability can be an issue, but rising costs are another big surprise for many planners. “Like everyone else, we have increased our prices. For food only, this could amount to a 30% increase. All of this will change the face of the Event.Maybe it will be cut short,” said Marie-Ève ​​Brodeur, who still believes everything will eventually balance out.

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